McCain Takes Lead On YouTube Hits- 'Celebrity' Attacks Amuse Younger Generation
by Stephen Dinan (excerpt)

WASHINGTON TIMES

Paris Hilton may think John McCain is just a “wrinkly white-haired guy,” but the Republican presidential candidate apparently has figured out the younger generation just fine. Over the past two weeks, his “celebrity” attacks have stomped Democratic presidential opponent Sen. Barack Obama in YouTube hits.

Mr. McCain has pumped out a series of brutal yet entertaining attack ads and Web videos mocking the press and Mr. Obama, and the combination of wit and insult has pushed his YouTube channel to the sixth most watched on the site this week. Mr. McCain has beat Mr. Obama's channel for seven straight days and 11 of the past 14 days, in a signal he intends to compete for the YouTube vote.

That is a giant reversal. Mr. Obama had been quadrupling Mr. McCain's YouTube views and beat him every day since February, according to TubeMogul, which tracks online video viewing.

“I want to know who he hired. They went from recycling their TV ads to like putting out these witty shorts,” said David Burch, marketing manager for TubeMogul.

The McCain campaign said it was simply a decision to have fun with commercials, like the “Celebrity” ad released last week that compared Mr. Obama to Miss Hilton and Britney Spears, and “The One” Web ad that mocks the adulation from Obama supporters and compares the Democrat to Moses as he parts the Red Sea.

The videos were linked on key sites such as the Drudge Report and broke into mainstream coverage through television and celebrity blogs, expanding viewership to people Mr. McCain has never reached before.